Real LinkedIn ads that kept running

Month-end in hours, not days

Your team spends 6 days closing the books. Finance teams on automated expense tools do it in 2.

Lesson: Use the metric your buyer reports to their boss, and show the before and after side by side.

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Get out of the buyer's way

See Gong in action in 5 minutes. No call, no calendar invite. Just the product.

Lesson: At the bottom of the funnel, remove the step buyers hate most and say so in the ad.

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Big-type customer quote

"We cut our forecast misses in half the first quarter we used Gong." Here's how revenue teams like theirs do it.

Lesson: Let one specific customer result do the talking. Big type, one logo, one number.

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Show the hard case

Can AI handle complex support questions? Watch Fin verify a customer before resolving a disputed charge.

Lesson: Find your buyer's #1 objection and show your product beating it on screen.

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Founder post, then boost

I've reviewed 200 pipeline reports this year. The teams that hit target all did one boring thing differently.

Lesson: Post from a real person first. Boost only what already worked organically.

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Score it, then fix one thing

Your LinkedIn ads aren't failing everywhere. They're failing in one place. Send us one ad and we'll score its hook, proof, offer and fit, and tell you the one fix.

Lesson: Make your free offer specific: say exactly what you'll check and what they'll get back.

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Kill the handshake photo

If your LinkedIn ad has a stock photo of a handshake, your buyer already scrolled past it.

Lesson: Call out a cringe your buyers see every day, then offer the better way.

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The cost of a bad hire

A bad hire costs up to 30% of their first-year salary. Most teams find out 90 days too late.

Lesson: Put a dollar number on a pain your buyer already feels, then add a time pressure.

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One message, endless use cases

Hiring onsite retail staff in a new country? Skip the entity setup. Deel's EOR handles contracts, payroll and compliance so you can hire, manage and pay anyone, anywhere.

Lesson: Pick one core tension and one visual system, then vary only the use case and buyer. Repetition is a feature, not a bug.

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Give away the work, keep the email

We analyzed thousands of sales calls to find the questions top reps ask in discovery. Grab the full list, free.

Lesson: For cold audiences, offer something smaller than a demo: a guide, report or prompt pack built from data only you have.

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Budget meeting language

Deliver instant, personalized customer service 24/7, without adding headcount.

Lesson: Write in the words your buyer uses in budget meetings, not marketing language.

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Fear of missing a shift

AI is the new front page. Don't let your brand be background noise.

Lesson: For a new category, make people feel the pain of the trend instead of describing features.

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The honest DIY review

Yesterday, I stumbled across someone who built out a custom GPT for DIY security questionnaires and ran some quick tests!

Lesson: Honestly test the free workaround your buyers try first, list its limits, and let your product be the obvious next step.

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The free template

We built the definitive Marketing Plan Template so you don't have to.

Lesson: Give away a template for a task your buyer repeats every quarter. Zero commitment, instant value.

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The meme everyone gets

We all use Google Sheets or Excel. But some work smarter, not harder. With Coefficient, 500K pros are automating data imports.

Lesson: Earn attention with a joke your whole audience gets, then make the buyer the hero, not the product.

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Jargon as targeting

The smartest finance teams aren't working harder. They're working with Datarails.

Lesson: Use your buyer's insider term in the headline so the copy filters the audience for you.

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The PDF call-out

70% of your audience is on mobile and won't read your PDF.

Lesson: Call out a weekly habit of your buyer and show what it costs them. Make the first step something they already have.

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