adleaderIntercom: Show the hard case
Long-running Intercom ad reported in a Feb 2026 roundup (paraphrased)
Intercom
Promoted · Single Image
Can AI handle complex support questions? Watch Fin verify a customer before resolving a disputed charge.
The creative
A mock chat: a customer reports an unrecognized $42.50 charge and Fin asks to verify identity before helping.
Fin: built for complex queries
Why this ad works
The biggest objection to AI support is "it can't handle sensitive stuff." Instead of claiming otherwise, the ad shows it handling exactly that case. Buyers can picture it inside their own product.
Key takeaway
Find your buyer's #1 objection and show your product beating it on screen.
Steal this template
Can [product category] handle [the hard case buyers worry about]? Watch [Product] [do the hard thing correctly]. Headline: [Product]: built for [hard case]Write my version in the Ad Creator
Source: AdKit B2B Ad Examples. Ad copy is quoted or paraphrased from public ads for education. Trademarks belong to their owners. Run time is a signal, not proof of performance.