adleaderGong: Get out of the buyer's way
Gong's most repeated bottom-of-funnel ad sends buyers to a self-serve demo (reported Jun 2026, paraphrased)
Gong
Promoted · Single Image
See Gong in action in 5 minutes. No call, no calendar invite. Just the product.
The creative
Product screenshot with a play button and the line "No sales call required."
Take the instant demo
Why this ad works
Buyers who are ready hate booking a call to see a product. Removing the sales call removes the biggest friction point. "No calendar invite" names the exact thing the buyer dreads.
Key takeaway
At the bottom of the funnel, remove the step buyers hate most and say so in the ad.
Steal this template
See [Product] in action in [short time]. No [annoying step], no [other annoying step]. Just [what they really want]. Headline: Take the instant [demo/tour]Write my version in the Ad Creator
Source: Pierre-Henri on LinkedIn — Gong ads playbook. Ad copy is quoted or paraphrased from public ads for education. Trademarks belong to their owners. Run time is a signal, not proof of performance.