adleaderGong: Big-type customer quote
Mid-funnel proof ads observed across Gong's live library (paraphrased)
Gong
Promoted · Single Image
"We cut our forecast misses in half the first quarter we used Gong." Here's how revenue teams like theirs do it.
The creative
A single customer quote in huge type, the customer's logo, and nothing else.
See how it works
Why this ad works
Mid-funnel buyers already know the category; they need proof it works for teams like theirs. A short, specific quote from a named customer beats any feature list, and the stripped-back design makes the quote impossible to miss.
Key takeaway
Let one specific customer result do the talking. Big type, one logo, one number.
Steal this template
"We [specific measurable result] in [timeframe] with [Product]." Here's how [peer group] do it. Headline: See how it worksWrite my version in the Ad Creator
Source: Pierre-Henri on LinkedIn — Gong ads playbook. Ad copy is quoted or paraphrased from public ads for education. Trademarks belong to their owners. Run time is a signal, not proof of performance.