adleaderHR tech playbook: The cost of a bad hire
Common HR-tech angle (paraphrased composite)
HR tech playbook
Promoted · Single Image
A bad hire costs up to 30% of their first-year salary. Most teams find out 90 days too late.
The creative
A calendar with day 90 circled in red and a dollar figure next to it.
Spot the warning signs in week one
Why this ad works
Hiring managers feel the pain of a bad hire but rarely put a number on it. The stat turns a vague worry into a budget line, and "90 days too late" adds urgency.
Key takeaway
Put a dollar number on a pain your buyer already feels, then add a time pressure.
Steal this template
[Bad outcome] costs up to [stat]. Most teams find out [time] too late. Headline: Spot the warning signs in [short time]Write my version in the Ad Creator
Source: saas-marketing.net — B2B SaaS LinkedIn ad teardowns. Ad copy is quoted or paraphrased from public ads for education. Trademarks belong to their owners. Run time is a signal, not proof of performance.