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Humor + identity🏆 Proven winner · Active 14+ monthsSales & RevOpsSingle Image

Coefficient: The meme everyone gets

Active 430 days, 1 variation (reported Feb 2026)

C

Coefficient

Promoted · Single Image

We all use Google Sheets or Excel. But some work smarter, not harder. With Coefficient, 500K pros are automating data imports.

The creative

A one-slice pie chart: "People who use spreadsheets: 100%."

Become the hero in your org by connecting live data to spreadsheets

Why this ad works

A simple joke stands out in a feed of pitch-deck ads. Copy then adds social proof (a user count) and a headline about how the buyer looks at work, not what the tool does.

Key takeaway

Earn attention with a joke your whole audience gets, then make the buyer the hero, not the product.

Steal this template

We all [universal work habit]. But some [smarter version]. [Proof: number of users] are already [doing the better thing].
Headline: Become the hero in your org by [outcome]
Write my version in the Ad Creator

Source: AdKit B2B Ad Examples. Ad copy is quoted or paraphrased from public ads for education. Trademarks belong to their owners. Run time is a signal, not proof of performance.